AI Search Optimization Agency

AI Search Optimization Services for Consulting Firms

Your buyers ask AI which consulting firms to consider. Our AI search optimization services turn your consultants’ expertise into content that gives AI reasons to name your firm.

We take on a maximum of 10 consulting firms at a time, so every client gets our full care and attention.

Your Buyers Build Their Shortlist Before They Call You

Buyers ask AI which consulting firms to consider in conversations you never see. If your firm isn’t in those answers, you’re out of the running before your partners hear about the engagement.

94%

of business buyers use AI in their buying process.

Source: Forrester, 2025
92%

say AI has shaped their vendor shortlist.

Source: Semrush, 2026
75%

fully or mostly trust AI’s vendor recommendations.

Source: Semrush, 2026
71%

visit a vendor’s website after AI mentions it.

Source: Semrush, 2026

Bring AI Search Expertise to Your Team

As an AI search optimization agency, we work alongside your marketing team and any agencies you already use, focused on getting your firm cited in AI answers.

Boutique Firms

We handle the research, interviews, and writing. Your marketing person reviews and publishes.

Growing Firms With a Marketing Lead

We add AI search expertise your team may not have in-house, without adding headcount.

Firms Working With Agencies

We work alongside the agencies running your ads, PR, and design, focused only on getting your firm cited in AI answers.

Content Written Without AI Search in Mind Burns Time and Budget

Posts built around one keyword often miss the follow-up questions AI is answering.

Authentic Content That Answers the Many Questions AI Searches

Google’s AI breaks each question into subtopics and runs many searches before it answers. So our AI search optimization services plan your content around the full set of related questions.

How would an operations consultant work with our existing team?

Searching 5 related questions

  • operations consulting engagement process
  • consultant vs. hiring in-house
  • operations consulting cost
  • measuring consulting ROI
  • consulting engagement timeline

Consultants usually start with a discovery phase: interviews with your leaders, a review of current processes, and a scope that defines what your team owns and what the consultant delivers. Ask how they measure results and how they transfer knowledge, so your team keeps the improvements after the engagement ends.

Cited from your firm’s article on working with operations consultants

Illustration of query fan-out in an AI answer

Buyers Notice the Company That Fits Their Situation

Notice a vendor that matches their use case53%
Notice a vendor because they recognize the name7%
Source: Semrush, 2026

So we build pages around the specific situations your buyers describe, by industry and by use case.

Our Method

Every Recommendation Is Backed by Data

Our AI search optimization services use search data tools to choose every topic, title, and page we create for you.

Illustrative Example

How We Research One Topic for a Client

Sample client: a firm that offers part-time CFO work to growing companies

Step 1

We Find the Words Buyers Use

Fractional CFO
4,400
Outsourced CFO
3,600
Virtual CFO
1,900
Part-time CFO
880

Monthly searches. Difficulty 21 to 28, all rated easy.

1 in 6searches reached by a site that only says “virtual CFO”
Step 2

We Map the Follow-Up Questions

“Should we hire a fractional CFO?”
  • For startups720 · KD 9 · write first
  • What it does390 · KD 26
  • Cost390 · KD 19
  • Hourly rate260 · KD 8
  • When to hire90 · KD 21
  • Vs. full-time CFO50 · KD 13

Each follow-up becomes an article in one topic cluster.

Step 3
720

searches a month at KD 9

We Choose What to Write First

“Fractional CFO for startups” has the most searches in this cluster and one of the lowest difficulty scores, so it goes first.

Illustrative example only. U.S. data from Semrush. KD is ranking difficulty on a 0 to 100 scale.

Every client plan is built from

  • Search volume and difficulty
  • Follow-up questions AI searches
  • Buyer persona research
  • Analyst research on buyers
Expert-Led AI Search Optimization Services

How We Turn Your Expertise Into Content AI Cites

  1. 1

    Question Research

    Every topic starts with what each buyer persona asks AI, backed by the search data shown above.

    costKD 19
    how to chooseKD 14
    vs. in-houseKD 11
  2. 2

    Insight Extraction

    Excerpts from your webinars, podcasts, and talks give us the stories, examples, case studies, use cases, and unique insights AI looks for when it chooses what to cite.

    Webinar transcript

    “We cut onboarding from six weeks to ten days…”
    StoryCase studyUnique insight
  3. 3

    Expert Interviews

    Structured interviews with your executives and experts capture what only they know and build their authority.

    What surprised your clients most in year one?

    Expert answer recorded

  4. 4

    Article Structure

    Strong writing gets cited when AI can parse it, so each article is organized around clear answers and headings, with schema.

    H2 Direct answer
    H2 Comparison
    FAQ
    Schema added
  5. 5

    LinkedIn Amplification

    Each article becomes LinkedIn posts for your executives on the same topics, so every post adds to one body of work that builds your brand and brings in business.

    Your executivePost from this month’s article
Executive Signal Podcast

AI Search Strategy for B2B: Inside LinkedIn’s Own Playbook

Listen to our interview with LinkedIn’s AI Search Strategist as she explains how LinkedIn approaches AI search and executive content.

See the Episode

Forrester’s 2025 research found buyers use AI as a starting point and turn to experts to confirm what it tells them.

Can’t We Just Do This Ourselves With ChatGPT or Claude?

AI tools speed up writing for teams that already handle everything behind an AI citation:

1

Buyer Personas and ICP

Content written for the specific buyers your firm wants, at each stage of their decision.

2

Questions With Buying Intent

Search data shows which questions buyers ask when they’re close to hiring a firm.

3

Query Fan-Out

The related questions AI searches before it answers, mapped and covered.

4

Semantic Variations

The different ways buyers phrase the same question, covered across your topic clusters.

5

Article Structure and Schema

Article schema, answer-first sections, and clear headings so AI can read and cite each article.

6

Strategic Business Storytelling

Half art, half science: your consultants’ insights, examples, and case studies, structured into stories AI finds and cites.

Plus topic clusters, LinkedIn posts in each executive’s voice, and plan updates as buyer questions change.

That expertise is what our AI search optimization agency provides, so your firm builds its brand and attracts qualified leads from AI search.

Think about your own field.

You spot the problems in AI’s answers about your work right away. That depth is why clients hire your firm, and it’s why consulting companies hire us: we pair your expertise with our AI search optimization expertise to get your consulting firm cited.

What We Deliver

A sampling of what clients receive from our AI search optimization services. Your strategy sets the mix, such as more LinkedIn posts or a monthly newsletter.

  • AI-optimized draft articles that answer specific buyer questions, grouped into topic clusters
  • LinkedIn posts in each executive’s voice
  • Comparison pages for buyers close to a decision
  • Newsletters built from your articles
  • Cost pages, buying guides, and occasional PDF guides
  • A content plan that’s updated as your market changes
  • Strategy calls on AI search, positioning, and how content supports sales
  • Raw recording files so your team can make video clips

How Our AI Search Optimization Services Work

Month 1

Strategy

  • Buyer personas
  • Query fan-out and keyword research
  • A content plan with 10 article ideas for each buying stage and persona
  • A voice profile for each executive
Month 2

Content Sprint

  • First expert interviews
  • Excerpts pulled from your existing recordings
  • First AI-optimized articles and LinkedIn posts, delivered as drafts
  • Your team reviews and publishes
Month 3 Onward

Monthly Content

  • AI-optimized articles added to your topic clusters
  • LinkedIn posts for each executive
  • Strategy calls on what’s working
  • Plan updates as buyer questions change
Build order 1Comparison pages2Pages for buyers close to a decision3Topic clusters Comparison pages can name competitors or compare approaches, such as in-house versus outsourced. Your firm decides which.
Specialized Projects

Data Reports That Earn Press Coverage

AI tools draw heavily on news coverage and other outside sources. An original data report gives journalists a reason to write about your firm.

84%

of the sources ChatGPT, Claude, and Gemini cite are earned media, such as news coverage and research.Source: Muck Rack, 2026

As part of our AI search optimization services, we help your team find the right data and decide what to pull. Then we write and design the report and turn it into articles, LinkedIn posts, and a newsletter. Our founder used this approach at two prior companies to earn wide press coverage.

One Specialty: AI Search for Consulting Firms

Our AI search optimization agency specializes in consulting firms. Your firm is likely a fit if it:

  • Sells its expertise to other businesses
  • Has 10 to 75 people
  • Has at least one marketing person to review and publish
  • Wants more qualified leads from AI search
Raj Khera, co-founder and CEO of MakeMEDIA

Who Leads Your Strategy

Your firm works directly with Raj Khera, our co-founder and CEO. He has run growing companies and answered for their revenue, the same position your partners are in.

  • CEO of two companies sold to public firms, one for over $12 million and one for an undisclosed seven-figure sum
  • CMO of a third company sold to a public firm for over $16 million
  • Grew each company through content marketing and search
  • Engineering degrees with a thesis on AI, and host of the Executive Signal podcast

That experience guides every engagement. Your plan starts with where your firm wants to grow, which services you want to sell more of, and how your partners win new clients, and your content follows from those goals.

It’s the depth behind our premium, and the reason we cap our roster at 10 clients, so Raj can design and run every client’s strategy himself. We test new strategies on our own content before using them in our AI search optimization services.

Unique to Our AI Search Optimization Services

Want to Create More Content on Your Own?

Use the AI agents for marketing that we include with each of our consulting plans.

We still lead the strategy and create every deliverable in your plan. The agents are an option for extra content, such as a quick LinkedIn post from a new webinar.

Select an agent to see it

See All AI Agents
Repurposing agent turning a recording into articles and LinkedIn posts
Interview agent drafting content from an expert’s answers
Voice agent showing an executive voice profile
Content planning agent showing a persona-based content plan

Plans for 6 or 12 Months

Month 1 of our AI search optimization services is your strategy build, with no setup fee. Plans scale by interviews, recordings, executives, and audiences.

Agencies that want to use MakeMEDIA’s AI agents for their own clients can book a call.

AI Search Optimization Services FAQ

What buyers ask before hiring an AI search optimization agency.

What are AI search optimization services?

AI search optimization services are the research, strategy, and content that help your firm get cited when buyers ask ChatGPT, Gemini, Copilot, or Google’s AI Overviews about your market. The work maps the questions each buyer persona asks and the words they use, then builds content from your experts’ knowledge so AI has accurate answers to draw from.

How do you decide what content to create for us?

In our AI search optimization services, every topic starts with data. We look at search volume and ranking difficulty for the phrases your buyers use, the related questions AI searches for, and analyst research on how your buyers choose vendors. Each recommendation in your content plan shows the numbers behind it, so you can see why it made the list.

Does Google still matter if buyers use ChatGPT?

Yes. B2B buyers use both. In a 2026 Semrush survey of U.S. B2B professionals, 75% still used Google or other search engines during vendor research, and 63% searched Google for a company after AI mentioned it. Our plans cover Google’s AI Overviews and AI Mode along with ChatGPT, Gemini, and Copilot.

How long does AI search optimization take to work?

Timing depends on your topics and how many companies compete for them. With our AI search optimization services, month 1 is strategy, and first drafts arrive in month 2. Some of our own articles appeared in AI answers within days or weeks of publishing, and authority builds as each topic cluster grows.

How do we measure results?

Your team can track rankings, impressions, and clicks for each new article in your own Google Search Console and analytics. Sales conversations count too, so it helps to ask new prospects where they first heard about you. On strategy calls, we use what your team shares to decide which topics to build next.

Why don’t you use AI visibility tracking tools?

AI tools shape answers for each person based on their past chats, settings, and how they phrase a prompt. Two buyers asking the same question can see different vendor lists, so a visibility score measures the tool’s test prompts more than your actual buyers. Our AI search optimization agency puts that budget into content and strategy instead.

How do we choose an AI search optimization agency?

Ask any AI search optimization agency how it decides what to write before anything gets drafted, where the subject matter comes from, and who leads strategy. Look for a plan built around your buyer personas and their questions, input from your own experts, and case studies showing content the agency has gotten cited in AI answers.

How much of our experts’ time does this take?

About one hour per interview. We spend two or more hours researching each topic beforehand with our interview docket agent, so your expert can show up and talk. The research and writing happen on our side, and your marketing person reviews the drafts.

What if we don’t have webinars or podcasts?

You can start with interviews. Our Amplify and Scale plans include interviews with your experts every month, and each interview produces 3 to 5 articles. If you record a webinar or a conference talk later, it can be added for $1,000 on any plan.

Will the content sound like our executives?

Yes. Each executive gets a voice profile in month 1, set up in our voice brand builder. First drafts follow that profile, so your marketing team can approve and polish them quickly.

Who publishes the content?

Your marketing person approves each draft as written or polishes it, then publishes it on your site. Every deliverable arrives as a draft, so your team keeps final say on what goes live. That’s why we work with companies that have at least one marketing person on staff.

Do you handle link building, social posting, or PR?

No. Our AI search optimization agency focuses on AI search content and the strategy behind it. Publishing, social posting, media outreach, and link building stay with your team or other partners. You also receive the raw recording files, so your team can make video clips with your own tools.

Why do you take on only 10 clients at a time?

Our AI search optimization agency caps its roster at 10 clients so the person who designs your strategy is the person who runs it. Each engagement starts with buyer personas, a content plan, and voice profiles built for your firm, and that work gets senior attention from the first strategy call through every plan update.

Why do you specialize in consulting firms?

Consulting firms win business on expertise, and AI search rewards exactly that: specific, firsthand answers from people who know their field. Consultants also tend to have the raw material already, in webinars, podcasts, and client talks. Focusing on one type of firm means our AI search optimization services start from what we already know about how consulting buyers research and shortlist firms.

What makes your AI search optimization for consulting firms different?

Every engagement starts with business strategy, led by a founder who has grown three companies to acquisitions by public firms. Your content plan follows from where your firm wants to grow and which services you want to sell more of. Then our AI search optimization services turn your consultants’ expertise into content AI cites when buyers shortlist firms.

Do you work with firms outside consulting?

Consulting firms are our focus, including management, strategy, operations, IT, HR, and financial advisory firms. We also work with other professional services firms that sell expertise when the fit is strong. Book a call and we’ll tell you honestly whether our AI search optimization services fit your firm.

Do we have to use your AI agents?

No. We create everything your plan includes. Every plan also comes with access to MakeMEDIA’s AI agents for marketing, the same agents we use, in case your team wants to create more content on its own, such as repurposing a new webinar or drafting extra LinkedIn posts. Using them is optional.

Start Getting Recommended by AI This Quarter

Buyers are asking AI which consulting firms to hire today. A strategy that starts this quarter puts your firm in those answers ahead of competitors who wait.

We take on a maximum of 10 consulting firms at a time.