AI Search Optimization Services for B2B

AI search optimization services are the research, strategy, and content that help your company get cited when buyers ask ChatGPT, Gemini, Copilot, or Google’s AI Overviews about your market. The work maps the questions each buyer persona asks and the words they use, then builds content from your experts’ knowledge so AI has accurate answers to draw from.

You’ll see several names for the same work. Answer engine optimization (AEO), generative engine optimization (GEO), LLM SEO, and AI SEO all describe getting your content cited in AI-generated answers. The names differ mostly in which AI tools people have in mind, and the practices overlap heavily, so an AEO service and an AI search optimization service cover similar ground.

Traditional SEO targets rankings for specific keywords on a results page. AI search optimization also covers the related questions AI looks up behind the scenes before it writes an answer, so each article answers the main question and the follow-ups around it. The two work together, and our plans cover both Google results and AI answers.

Query fan-out is the technique AI search tools use to split one question into many related searches before they answer. Google says its AI Mode breaks a question into subtopics and searches for each one at the same time. Content that answers more of those related questions gives AI more reasons to cite your company, so our AI search optimization services map those questions for each buyer persona.

In our AI search optimization services, every topic starts with data. We look at search volume and ranking difficulty for the phrases your buyers use, the related questions AI searches for, and analyst research on how your buyers choose vendors. Each recommendation in your content plan shows the numbers behind it, so you can see why it made the list.

Yes. B2B buyers use both. In a 2026 Semrush survey of U.S. B2B professionals, 75% still used Google or other search engines during vendor research, and 63% searched Google for a company after AI mentioned it. Our plans cover Google’s AI Overviews and AI Mode along with ChatGPT, Gemini, and Copilot.

Agencies with published pricing for AI search optimization often charge between $5,000 and $20,000 a month. Our plans start at $4,500 a month on 12-month terms, with no setup fee. Price depends on how many expert interviews, recordings, executives, and buyer audiences you need each month.

Timing depends on your topics and how many companies compete for them. With our AI search optimization services, month 1 is strategy, and first drafts arrive in month 2. Some of our own articles appeared in AI answers within days or weeks of publishing, and authority builds as each topic cluster grows.

Your team can track rankings, impressions, and clicks for each new article in your own Google Search Console and analytics. Sales conversations count too, so it helps to ask new prospects where they first heard about you. On strategy calls, we use what your team shares to decide which topics to build next.

AI tools shape answers for each person based on their past chats, settings, and how they phrase a prompt. Two buyers asking the same question can see different vendor lists, so a visibility score measures the tool’s test prompts more than your actual buyers. Our AI search optimization agency puts that budget into content and strategy instead.

Ask any AI search optimization agency how it decides what to write before anything gets drafted, where the subject matter comes from, and who leads strategy. Look for a plan built around your buyer personas and their questions, input from your own experts, and case studies showing content the agency has gotten cited in AI answers.

Keep funding the pages that already rank, and move budget toward content that answers the follow-up questions buyers ask AI. In a 2026 Semrush survey, 61% of B2B buyers used AI to compare vendors directly, so comparison pages, cost pages, and industry pages are a strong place to start.

About one hour per interview. We spend two or more hours researching each topic beforehand with our interview docket agent, so your expert can show up and talk. The research and writing happen on our side, and your marketing person reviews the drafts.

You can start with interviews. Our Amplify and Scale plans include interviews with your experts every month, and each interview produces 3 to 5 articles. If you record a webinar or a conference talk later, it can be added for $1,000 on any plan.

AI tools can turn a recording or a few notes into a readable draft, and the work that gets it cited happens around that draft: which buyer question each article answers, where it fits in a topic cluster, and what your experts know that AI doesn’t. In a 2026 Semrush survey, 33% of buyers said AI recommendations were too generic for their situation.

Yes. Each executive gets a voice profile in month 1, set up in our voice brand builder. First drafts follow that profile, so your marketing team can approve and polish them quickly.

Up to 10, 20, or 40 draft articles a month, depending on your plan. Each interview or recording produces 3 to 5 articles, and each article comes with 1 to 2 LinkedIn posts for every executive sharing it.

Your marketing person approves each draft as written or polishes it, then publishes it on your site. Every deliverable arrives as a draft, so your team keeps final say on what goes live. That’s why we work with companies that have at least one marketing person on staff.

No. Our AI search optimization agency focuses on AI search content and the strategy behind it. Publishing, social posting, media outreach, and link building stay with your team or other partners. You also receive the raw recording files, so your team can make video clips with your own tools.

Only if you want to. Some companies compare themselves to named competitors, and others prefer to compare approaches, such as in-house versus outsourced or hourly versus fixed-fee. Buyers close to a decision ask AI to compare their options either way, so comparison pages usually come first in the build order.

Our AI search optimization agency takes on a limited number of clients so the person who designs your strategy is the person who runs it. Our co-founder and CEO leads strategy for every client himself. Each engagement starts with buyer personas, a content plan, and voice profiles built for your company, and that work gets senior attention from the first strategy call through every plan update.

Our AI search optimization services work for B2B companies with at least one marketing person, including accounting firms, consulting firms, MSPs, manufacturers, recruiting firms, law firms, SaaS companies, benefits brokers, cybersecurity firms, engineering firms, and fintech companies. Strategy for each one starts with the questions buyers in that field ask AI.

Six-month or twelve-month terms. Twelve-month terms save $500 a month, and there’s no setup fee because month 1 is your strategy build. Extra recordings can be added for $1,000 each on any plan.

No. We create everything your plan includes. Every plan also comes with access to MakeMEDIA’s AI agents for marketing, the same agents we use, in case your team wants to create more content on its own, such as repurposing a new webinar or drafting extra LinkedIn posts. Using them is optional.

Yes. Agencies that want to use MakeMEDIA’s AI agents for their own clients can book a call. We’ll walk through how the agents fit your client work and the level of support you’d need.