I was staring at my company’s sales dashboard. Revenue was flat and the number of leads was declining.
I needed sales.
I didn’t have a large marketing budget.
Scary “what if” scenarios danced in my head.
- “What if I advertise and the leads aren’t any good?”
- “What if I spend money on events and nobody shows up?”
- “What if this telemarketing firm doesn’t deliver enough quality clients?”
- “What if I hire this salesperson, pay him for 6 months, and he doesn’t close enough sales?”
The “Aha” Moment
After an hour, I stopped staring at my financial dashboard and did what any other engineer would do:
I started staring at another dashboard.
This one was Google Search Console. I discovered which pages were getting search traffic and which ones were flops. The more I researched how to improve our search rankings, the more we attracted new visitors and converted them into qualified leads.
Search engine optimization, SEO, or now with the proliferation of AI, “search everywhere optimization,” catapulted my business to stronger sales. We eventually got acquired by a public company.
I’ve used these techniques with my three companies – GovCon, MailerMailer, and WealthEngine – all acquired by public firms.
Thank you, SEO.
SEO is the most efficient form of marketing I’ve seen. Do it right and your cost to acquire a customer, CAC, goes down and your sales go up.
I’ve since coached numerous companies on SEO and safe ways to use AI to create high quality content that gets ranked well (it’s also how I got hundreds of top ranked articles on MakeMEDIA’s sister site, morebusiness.com).
My clients have quickly garnered page 1 rankings using my structured approach, which we now bring to you as MakeMEDIA.
But it doesn’t stop there. LinkedIn has now become an essential place to share content, too. In fact, Google often ranks quality LinkedIn posts over website content, regardless of how many “likes” or “comments” a post might have.
This has changed the way companies go to market with content. It also points to why personal branding is now a non-negotiable must-have for every business leader. Sharing your insights drives visibility, credibility, and pipeline.
Why We Built MakeMEDIA.ai
Creating high quality content isn’t easy. If you use AI bots to do your thinking, it’s unsafe.
AI content creation tools like ChatGPT make it sound like it’s a snap, but publishing generic content from AI can have a devastating impact on your website. In March 2024, Google destroyed the rankings of companies who used AI-only content.
Why? Because that content added no value, no new insights. It was regurgitated content based on ChatGPT’s training data set. Google and AI models can spot this kind of content, even if it sounds good when you read it.
That’s why we built MakeMEDIA: to make AI content creation safe, easy, and fun (gotta have fun!).
It incorporates the unique Google-friendly process I’ve refined and used successfully with clients: it’s easier to talk than to write, so let’s have a structured conversation and let AI write it up. The key is the structure – and it’s all built into MakeMEDIA.
We’ll ask you strategically prepared questions on your areas of focus and give you an outline of how to answer them. Then, all you do is talk – nothing to write. It’s just like having a conversation with a client.
Add your unique thoughts, ideas, examples, case studies, customer stories, and use cases. Nobody else – and definitely not any AI training data – has that! We then use AI to convert your thoughts into SEO content clusters and engaging social media posts.
The result: unique original content, not generic cookie-cutter material from AI bots. This is the kind of content that can get you top search engine rankings and in AI answers.
We’re With You Every Step
We’ve added marketing and AI SEO best practices and videos in our free Learn section to help you make progress. You can also find insightful discussions with industry leaders in our podcast, Executive Signal. Listen to a former producer of the TODAY Show, a 6-time Emmy winning reporter, CEOs and other C-Suite executives sharing techniques that amplify their voice and draw more awareness to their companies. I also host regular livestreams and publish daily coaching advice on social media – follow me on LinkedIn.
To keep your content flowing, we’ll email you periodically with trending ideas so you can create and publish fresh content fast.
It will help you build your brand and your business.
Wait, You Said “We”
Yes I did. My partner is my bro, Dr. Vivek Khera. He’s the guy who built the scalable technology behind our prior businesses. His data and systems architecture make your experience with MakeMEDIA a delight.
MakeMEDIA is our fourth startup and it’s the one we’re most excited about because it solves a massive problem that so many of us have:
How do I create amazing thought leadership content fast to build my brand and my business?
Our hope is that MakeMEDIA solves this problem with joy for you as well as it has for many others.
Thank you for being on the journey with us.
