32 Authentic Content Creation Ideas for Business Executives

This executive guide includes 32 proven content creation ideas to showcase your expertise while ensuring that you stay authentic. You will learn methods to turn your professional experiences into compelling posts that connect with your target audience and position you as a trusted advisor in your field. The strategies in this guide will help you build a content plan that attracts ideal prospects and generates meaningful engagement.

If you’re wondering “what should I write about?” for your LinkedIn posts, I’ll show you how to quickly look at your work to find valuable creation creation ideas and opportunities that build authority and drive business results.

Ideas for Content Creation: Getting Started

You may wonder what ideas for content creation will help build your personal brand and expand your company’s footprint on LinkedIn. For a quick start, here are 10 specific content creation ideas to post that will showcase your expertise and drive real business results.

Quickstart: 10 LinkedIn Post Ideas

  1. Share a recent customer success story and highlight the key factors that contributed to their positive outcome.
  2. Provide a behind-the-scenes look at your company’s culture and values, and how they shape your approach to business.
  3. Offer your perspective on a current industry trend or challenge, and how your company is addressing it.
  4. Share a lesson learned from a recent project or initiative, and what you would do differently next time.
  5. Highlight a key member of your team and their unique contributions to your company’s success.
  6. Give a sneak peek of an upcoming product or service launch, and how it will benefit your customers.
  7. Provide a recap of a recent industry event or conference you attended, and the key takeaways you gained.
  8. Share a thought-provoking question or poll related to your industry, and encourage your followers to weigh in.
  9. Offer a free resource or tool that your audience would find valuable, such as an ebook, template, or checklist.
  10. Share a personal story or anecdote that relates to your leadership style or business philosophy.
You'll also love our guide: AI-Powered LinkedIn Content Strategy

You can use these ideas to increase your brand influence on LinkedIn, your newsletter, or your company website like your blog pages.

I’m finding that LinkedIn is fast becoming a very dominant source of information, news, and trends analysis. If you have limited time, start there. Your LinkedIn personal account can be the center of your executive content marketing strategy.

Purpose: Establish Yourself as a Trusted Source

fractional cxo and fractional executive services

Posting regular industry insights demonstrates your knowledge and establishes you as a trusted source. Your mix of company updates and personal insights helps others see the human side of your leadership, as well as the specific things your company is doing in the industry.

Engaging with industry experts creates meaningful dialogue that extends your influence. After all, people want to do business with experts.

If you're a fractional CXO, follow our step-by-step content creation action plan:

Fractional CXO & Executive Lead Generation Playbook

Method: Provide Valuable Content

Maintain a steady rhythm of valuable content that speaks to your audience’s needs. Your ideas for content creation should solve problems for your audience, not be sales pitches.

Many companies only talk about themselves, but that approach only goes so far. For instance, to get more mileage out of your content, share specific examples of how your company’s solutions help customers succeed.

Best Practices: Optimize Your Posting Strategy

linkedin content calendar

Follow these tips to optimize your posting strategy:

  • Post during higher traffic times to help more people see your message.
  • Use a mix of different content types, such as text, images, videos, carousels, and infographics, to keep your feed interesting.
  • Include a clear next step for readers who want to learn more.
  • Add a question at the end of your post to increase engagement, which means people may comment more or react more to the post you have.
Get a deeper dive in our: CEO's Guide to Content Marketing

Transform Customer Conversations into Compelling Stories

When you’re looking for content creation ideas or content marketing ideas, start by focusing on real customer challenges. If you provide a SaaS product, think about the last conversation you had with a customer and what their pain points were.

1. Discuss Specific Problems Customers Face

You don’t have to go far to find ideas for content creation. Talk about the specific problems your customers face in their daily work.

Here’s an example: a customer might be struggling with an outdated spreadsheet process that creates bottlenecks. Show how, through conversation, you identified the root causes. Include actual quotes from customers describing their frustrations, which can serve as a compelling hook for your post. It makes the story more authentic and relatable, as if readers are seeing their own lives play out in your customers’ stories.

Share the different approaches your customer tried before settling on the solution you helped them find. Other professionals facing similar challenges will connect with these real-world examples.

2. Share Buyer Journey Insights

customer journey stages

You can also post buyer journey insights, as new customers often share valuable information about why they chose certain solutions, including yours. They typically evaluate factors such as:

  • Ease of use
  • Integration
  • Implementation time

Customers want to know how quickly their teams can start using the new tools they purchase. Some people might worry about disrupting existing workflows during the transition to a tool like yours. You can capture stories from all of the customer journey stages. Share examples of how customers overcame that initial hesitation and what finally convinced them to move forward. These decision-making stories help others in similar situations make informed decisions.

3. Talk About Success Metrics

When discussing customer conversations on LinkedIn, include success metrics. The most engaging posts offer numbers, so consider leading with a hook that includes figures.

Think about your first reaction as you read this hook:

  • “I just received an email from a customer who reduced their production time by 40%. Here’s what they did.”

A hook like that is often enticing enough for someone facing similar production time issues to read more and learn how your customer solved the problem.

Discuss how a customer measured increased productivity, tracked improvements in their operations, and calculated their return on investment (ROI). Include stories about long-term benefits they discovered after implementation—tangible advantages they realized while using your products and services that they hadn’t anticipated during the evaluation phase. These stories give others a clear picture of the potential outcomes of working with you.

Unexpected Ways Customers Win With Your Solution

When you’re looking for content creation ideas or content marketing ideas, consider the unexpected ways your customers are using your product or service. Customers often discover innovative uses that go beyond your original design or intent.

customer stories

4. Creative Customer Solutions

Your customers might combine different features in unique ways, create custom workflows, or find solutions to their various internal problems. They may even integrate your product with unexpected tech stacks.

Talking about these creative solutions is a great way to showcase the wide-reaching benefits of what you offer.

5. Real-World Examples of Customer Usage

Here are a few examples of how customers can adapt your solution:

  • A manufacturing company using your reporting tools to track sustainability metrics
  • A healthcare provider transforming your task management system into a tool for patient care coordination
  • An educational institution adapting your communication features to create a virtual mentoring program

These examples demonstrate the flexibility of your solution and highlight the innovative ways people are using it. By sharing these stories, you can provide valuable insights into what customers should write about when discussing your product or service. It also helps potential customers envision how they could adapt your offering to meet their unique needs.

6. The Power of Unexpected Use Cases

Don’t underestimate the power of these unexpected use cases. They can be a goldmine for content marketing ideas and can help you connect with a wider audience. By showcasing the creativity and ingenuity of your customers, you demonstrate the value and versatility of your solution in a way that goes beyond traditional marketing messages.

Turn "Oh, That's Interesting" Dialogs Into Content

Keep an eye out for those innovative customer stories. Reach out to customers who are using your product in unique ways and ask if you can feature their experience. These real-world examples can be far more compelling than any hypothetical scenario you could create.

7. Celebrating Customer Success

Remember, your customers are your best advocates. By highlighting their successes and the unexpected ways they’ve benefited from your solution, you not only promote your product but also celebrate your customers’ achievements. It’s a win-win situation that can lead to more engaging content, stronger customer relationships, and ultimately, business growth.

Customer Success Stories That Drive Engagement

Customer success stories are a powerful way to provide educational expertise to readers and showcase ideas they may not have considered. These stories can be a great source of inspiration for your own content creation and content marketing efforts.

8. Metric-Based Stories

One compelling approach is to share metric-based stories or victories. Tell the story through numbers that matter to your audience.

Example: 

MakeMEDIA helps people create content extremely quickly. One of my highest ranking articles is a 3,500-word guide that I created just by talking. MakeMEDIA turned the interview into SEO-rich content that got the #1 rank for my target keywords.

Normally, this would have taken me two days of solid work. Instead, I was able to complete it in about an hour - a dramatic time savings.

Sharing these types of stories, where customers highlight their impressive results, can be incredibly useful to your audience.

Other ideas for metric-based stories:

  • Showcase how your automation tool helped a manufacturing client reduce manual data entry time
  • Highlight a customer success team that processed orders 60% faster
  • Feature an accounting department that closed their books in two days instead of two weeks

These metric-driven examples are very compelling and tend to capture people’s attention.

9. Transformation Chronicles

customer transformation content creation ideas

Another type of customer success story that drives engagement is one that showcases a transformation. You could call these “transformation chronicles” – success stories that highlight the journey of change within an organization.

Imagine a healthcare provider sharing how implementing new patient management software transformed their entire scheduling process. Staff members who were initially hesitant or resistant to using the tool became strong advocates after seeing how it simplified their daily tasks and made their workflows much easier.

Your stories can demonstrate both the technical and human elements of successful implementations.

10. Long-Term Impact Reports

Long-term impact reports are another compelling type of customer success story. These stories showcase how your customers achieved sustained results over time.

Picture a retail client sharing how their digital transformation led to continued growth in online sales. Their team kept discovering new ways to use your platform’s features, and their customer satisfaction score improved every quarter as they deepened their usage of your product. Sharing stories like this helps build your credibility and demonstrates the lasting value of your solutions to potential customers.

11. Product Versatility and Unexpected Use Cases

Yet another angle for customer success stories is to highlight your product’s versatility and unexpected use cases. Perhaps a university found a creative way to use your project management software to coordinate research projects across multiple departments. Or maybe a non-profit organization used your data visualization tools to create compelling infographics that helped them secure more funding. These types of stories showcase the flexibility and wide-ranging applications of your offerings.

Behind-the-Scenes Team Activities

content marketing team

Sharing behind-the-scenes activities at your company is a powerful content marketing idea that addresses the question of what you should write about. LinkedIn users love to read this type of content. You can have immense success simply by sharing a day in the life of what it’s like to be at your business or a problem that you were solving with one of your teammates.

There are all kinds of victories that you can demonstrate and talk about that show how your team solves problems and innovates. It really brings people inside your company and makes them feel more vested.

12. Virtual Team Building

Let’s say you have a remote office and remote culture champions within your company. You could talk about the way you do virtual team building activities to bring people together in meaningful ways. This was very big back when COVID was in full swing.

Companies would have an all-hands meeting and just have a little fun instead of just being all work, to change the pace a bit. Here are some ideas:

  • Teams could connect weekly for a virtual coffee or maybe an online game session.
  • You could talk about how your team works from different spaces and your digital collaboration hub keeps everyone connected.
  • Take a picture of that and post it online about how you all work together. You can simply comment that your teams from Los Angeles, New York, and Washington all got together for a quick powwow today and that sometimes working remotely is wonderful.

That could be a simple post that people enjoy seeing. It’s actually a very engaging post because they can see you working in action and people like that.

13. Growth Paths for Teams

It’s also very worthwhile to talk about growth paths for your teams. Imagine you have a mentorship program that pairs junior staff with experienced leaders for six-month learning journeys. Talk about that and maybe even show pictures of some of the teams that have been paired up together and what the learnings have been.

One of my favorite topics is professional coaching. Below is an example of a video that highlights the coaching that I encourage my teams to experience. You can create similar content for your posts.

You might provide access to online courses or workshops to build new capabilities or have internal job rotations that let people explore different roles. There’s a bonus: talking about these topics also positions your company in a really good space to hire the kinds of people you want working for you that match your culture.

At my previous company, we used to talk about regular coaching all the time and people really gravitated toward that because they wished they had similar coaching inside their companies. As a result, we were able to not only attract the kinds of people we wanted because we had a very compelling offer, but the culture of coaching is something people are very attracted to. We talked about it and it really made a difference in our ability to recruit.

14. “Small Wins” Stories

You could also create a series on LinkedIn where you call it “Small Wins” or something similar. I call mine “Startup Diary” and share the victories and screw-ups that happen daily in startup life. It makes the content very relatable to others experiencing ups and downs, too.

sample startup diary linkedin post

In your case, you can share small wins from your team’s accomplishments. Example: your team had an outstanding delivery experience with a client or finished a project done under budget. Small wins are worth sharing. Your audience will react well to stories like these on LinkedIn.

Some other ideas: you could talk about your daily stand-ups that help keep everybody aligned on priorities or perhaps problem-solving workshops that generate creative solutions to complex challenges where teams can really test new approaches and share what works with each other.

When you post content like this, you’ll likely find that your customers or prospects will praise your team’s ability to do the work. They’ll chime in and say things like, “I really loved working on that project with Sue. It was a wonderful experience.” They’ll post comments on your posts about your team.

sample 2 startup diary linkedin post

By sharing behind-the-scenes content, you can generate engaging content creation ideas that provide a glimpse into your company culture and team excellence. It’s a powerful way to attract top talent, build customer trust, and showcase your expertise in your industry. Next time you’re wondering what you should write about for your content marketing, consider sharing some behind-the-scenes stories and watch your engagement soar.

Strategic Planning Insights That Matter

One of the best ways to build your brand is to share insights that you have that other people don’t, based on your depth of experience as an executive. Strategic planning is a big category for this type of content.

15. Sharing Your Vision and Execution Framework

Talk about some of the strategic plans you have without revealing competitive information. This could include:

  • Things you do for casting a vision
  • How you provide an execution framework for your team
  • What you do to align all of your team tactics

These engaging posts help people get a true sense of what your company is like and where you’re headed. It shows a lot of well-thought-out movement, which conveys an essence of growth. People like to work with companies that are growing.

Another area to explore is talking about things you see coming up in the market. For instance, you could share your thoughts on what the market might look like in five years.

Discuss the market opportunity, areas for potential expansion, and an analysis of what you see other companies doing.

17. Benchmarking Your Progress

data driven seo content

Comparing your progress to similar companies in your industry is also valuable. If you have benchmark data or customer survey results, talking about that can provide your audience with an inside scoop they crave. Just be sure not to divulge corporate secrets while still offering cutting-edge information that people want to hear and see.

When you’re considering what to write about for your content marketing, focus on sharing strategic planning insights that showcase your unique perspective and experience as an executive. This could include your approach to setting goals, managing resources, or adapting to market changes.

The key is to provide your audience with valuable, insider knowledge without compromising confidential information. By doing so, you can establish your brand as a trusted resource and thought leader in your industry. Look for opportunities to share your strategic planning insights in a way that engages your audience and sets your brand apart from the competition.

Career Decisions That Shaped Success

When you’re looking for what to write about or content marketing ideas, consider discussing the career decisions that helped shape who you are and your success. These are some of the most engaging posts on LinkedIn. Your career journey offers valuable insights for aspiring leaders.

18. Role Transitions and Evaluating Opportunities

Share examples of role transitions and how you evaluated risks and opportunities before taking a role at a different company. Talk about the skills you gained, the networking approaches you used to open new doors, and how your leadership style evolved along with the management strategies that proved most effective.

Focus on concrete examples that demonstrate clear outcomes, using numbers and metrics to drive home your points.

19. Developing Your Personal Brand

This type of content is compelling not just for your company, so people see it is run by sound leaders, but it also develops your personal brand. Personal branding has quickly become a must when posting on LinkedIn. Executives can change roles or even be terminated without much notice. The stronger your personal brand is on LinkedIn, the quicker you will be able to bounce back and be resilient to unforeseen career changes.

Talk about how you handled different situations to shine a light on your experience and keep you top of mind as people read your posts and see your expertise. You might find people reaching out to you even if you’re not looking for a new role because, based on your posts, they feel you’re an expert at what you do and want someone like you on their team.

20. Strategic Career Moves

content idea on career path

Another content creation idea is discussing the strategic moves you made. When you evaluated career transitions, timing could have played a big role in your success. You could discuss how you looked at market shifts and organizational changes to evaluate the opportunities in front of you and how you assessed both the potential upside and downside risks before making a move.

As an illustration, you might talk about how you moved into a new division at a company to capitalize on industry trends you were seeing. AI is all the rage right now, but studies show 80% of AI initiatives flop because the organization isn’t ready for them. If one of your strategic moves was figuring that out and helping a company through it, talk about what that transition was like. Discuss team dynamics and growth potential to show how this helped you move forward.

21. Salary Negotiation Techniques

Another thing you can do, weighing the value based on your current position, is talk about how to negotiate salaries. That is a very popular topic. Every time I’ve posted on salary negotiation techniques, such as phrases you can use, that content is very popular and gets a lot of attention.

22. Leadership Style Evolution

Effective leadership styles adapt as your responsibilities grow.

  • In early management, you focus on direct team oversight and project execution.
  • As you grow into senior leadership, you do more strategic thinking about the broader implications of all the decisions your company makes.

Share how your approach to decision making matured over time. Discuss specific examples of how you’ve built high-performing teams and resolved conflicts. Explain how you measure leadership impact through:

  • Team engagement
  • Team retention, which is very important for keeping great people on your team
  • How you achieve business results

We learn best when we hear about both successes and setbacks – the things you learn most from and how you transformed failures into deep lessons that catapulted you forward.

As an executive, you probably have your finger on the pulse of your industry. You’ve got unique perspectives on things like technology adoption, customer behavior changes, and competitive responses. You might even have insights on implementing AI, document automation, or security.

When you share what you’re seeing in the industry and where you see things going, it positions not only your personal brand but also your company as experts in the areas you’re talking about. This is an absolute winner of a topic area when it comes to content creation ideas and deciding what you should write about.

23. The Trend Toward Self-Education

Let’s say you run or are an executive in a SaaS company. One thing you might be observing is the trend toward customers self-educating and looking for pricing information online before engaging with a salesperson, regardless of the product’s price point. They want to understand all the problems and potential solutions before picking up the phone or letting anyone else know they are in the market for a solution.

content ideas

This trend of self-education has been growing for the last couple of years, and it’s actually one of the reasons we built Make Media: to help you create valuable content that transforms your website from a mere sales pitch into a deep resource center. Your site should encapsulate the rich knowledge that you and your colleagues possess in terms of industry expertise and experience, guiding your customers to the right solutions with your products and services.

You could talk about this trend you’re seeing and explain why you’re starting to add more content. Example: share the value you’re gaining by posting your pricing online. These real-life stories are very engaging and tend to gain significant traction.

24. Be Specific in Your Posts

When you start creating posts, it’s important to focus on something very specific rather than speaking in generalities. By addressing specific problems, you’re speaking directly to individuals.

Consider this scenario: you’re an IT service provider targeting entities with 30 to 100 employees. Creating articles that simply target the term “small business” may not gain much traction. Why? Because people don’t necessarily search online for solutions for a “small business.” Instead, they search for more targeted terms:

  • If they’re an attorney, they might search for “cybersecurity for law firms”
  • If they’re a nonprofit, they might look for “IT services for nonprofits”

The more focused you can be in discussing industry trends for your target audience, the more traction your content will gain.

Breaking News Your Network Needs

When breaking news happens almost every week, you should provide your thoughts on what that news means. The people who buy from you, the business leaders, are looking for clear guidance on market shifts and the effects of those on their organizations.

25. Analyzing Market Movements

content idea analyze the market

Post about your analysis of market movements to help teams understand the immediate impacts and adapt quickly. You can explain how companies should be adjusting their resources when a specific type of news breaks.

News can even be as simple as a big snowstorm headed your way. You could send an alert out to people with a message like this:

“Hey, big snowstorm headed our way. Make sure your data is all backed up. If you need help, contact us. We can get you set up before the first snowflake hits.”

Use anything going on in the news as timing for you to post something that can help people get through it.

26. The Impact of Vibe Coding

Another big example that’s happening right now is a trend called vibe coding, where people can just talk and have code written for them to solve many of the technology needs they might have. This is changing the entire discussion on build versus buy because building with AI suddenly got a lot cheaper in some cases than buying.

Here’s an interesting case: I heard of one SaaS company that dropped a $40,000 contract they used to have for years with a vendor because they were able to create a better solution in-house through vibe coding in a few days.

27. Authenticity in AI-Generated Content

You can comment on the trend of AI comments in LinkedIn posts. It’s fast becoming a big problem. Some ideas of subtopics you can comment on:

  • Google already started squashing companies that are using AI-only content on their websites
  • We’re seeing LinkedIn also start to deprecate visibility of companies that rely solely on AI-generated content
  • Talk about what this trend means to your audience

The way you talk about the news is going to start to attract more people to you. If you’re providing insights on trending topics, people want to know what that means for them. They are looking for guidance on what they should write about and content marketing ideas that tie into current events. By offering your analysis and recommendations on breaking news, you can position yourself as a valuable resource and thought leader in your industry.

Business Books That Changed Your Game

One of my favorite content creation ideas for executives is to discuss business books that really changed who you are as a person or your career path. Reading business books is just the first step. The real value comes from turning those ideas into action plans. Talk about an idea that you learned from a book and how you applied it to your real life.

28. Your Favorite (or Recent) Books

I’ll share one example of a book post topic that to keep in your roster of content creation ideas. One of my favorite books is The Success Principles by Jack Canfield. A story he shares is about a person who threw a “come as you will be” party. What that meant was everybody had to show up as if they were five years from now.

jack canfield the success principles
Content Creation Idea: Book Review

One person who aspired to be a stockbroker came to the party and had pre-planned another friend (who was not at the party) to call him every 15 or so minutes to ask about stock trades. He would do a mock trade on the phone while he was at the party just because he wanted to feel his life five years down the road.

Other people who aspired to be best-selling authors came with a copy of a book, but with a cover taped over someone else’s book, making it feature their own mock cover as the book that they envisioned. It made them feel like that author.

Canfield went on to say that the majority of those who had truly embraced the experience of what it would be like to be five years out actually ended up achieving their goals. I found that to be a very compelling story and shared how it impacted me (I made a book cover mockup and within two years had an Amazon bestseller, The IT Marketing Crash Course.)

For a content creation idea, I would talk about the transformation from him party goers and how that affected me and why I’m a very strong believer in visioning and even creating:

  • Vision boards
  • Vision write-ups
  • Your vivid vision (Vivid Vision book by Cameron Harold)

29. Beyond Books

Talking about what books did for you and those transformations are very useful. Some other examples could be not just books, but also thoughts you’ve heard from other executives.

Example: The Two Pizza Rule

Take Jeff Bezos of Amazon. He has something he calls a "two pizza rule." Your teams should be small enough that if you had to buy dinner for them, two pizzas would be enough. Mention your experience with implementing this rule.

There are likely several other examples in your own past in terms of books that you’ve read. The key here for content creation ideas is to connect the dots between a book’s theory and real-world results, especially the ones that you’ve experienced yourself.

You could talk about how you:

  • Created repeatable systems
  • Developed step-by-step guides to implement book concepts
  • Turned them into training programs that improve the productivity of your teams

The bottom line is that we all have content that we have experienced through other people’s writing that we can discuss, and that becomes our own content.

Personal Triumphs That Shaped Who You Are

Content creation ideas for LinkedIn include personal stories that relate to your professional experiences. These stories should be different from what you might share on other social media platforms like Instagram or Facebook. Focus on leadership decisions, growth experiences, and lessons learned that have shaped who you are as a professional.

30. Sharing Your Leadership Journey

You can share stories about how your leadership style has evolved over time. Talk about specific setbacks you faced and how those lessons influenced the way you approach your teams today. Many LinkedIn marketing agencies also recommend sharing personal anecdotes that apply to your profession.

Example: How You Made a Client Happy 

If you guided your team through a major project change due to a customer's requirements being updated regularly without accommodating for the newly added scopes, you could share how you handled that situation with the client. Explain how you made the client happy while retaining your margins.

Another idea is to share a story about how you defined success differently, such as measuring team growth and innovation alongside traditional financial metrics. These real examples help others see how your principles have shaped you into the strong leader you are today.

Keep in mind that the most powerful growth stories often come from unexpected challenges. As a business owner, it’s hard to predict something that might occur on a random Tuesday afternoon that could potentially put you out of business. It could be:

  • A competitive threat
  • Server downtime affecting customers during critical usage
  • Government regulations that have a dramatic impact on your cash flow

When you share how you navigated through these challenges and include your thought process, it shows how you adapted and planned. This makes for great content that people can relate to on LinkedIn.

32. Product Launches and Pivots

Other examples of content creation ideas include sharing your approach to a product launch or a pivot in your business. Explain how you knew it was time to make changes, what decisions drove you to make the change, and what environmental conditions indicated the need for change. Share how you made the change without alienating team members. These are all things that other professionals can relate to, yet they are personal stories.

Sharing these vulnerable moments creates genuine connections with your audience. It builds your personal brand when you share authentic experiences that reflect your values. This type of content connects with people’s emotions, and they will remember how you connected with their emotions more than a generic tip that you see other people posting constantly.

MakeMEDIA: Turn Your Expertise Into Influence Just by Talking

Creating authentic content can be a challenge, but MakeMedia offers a fast and easy solution. You don’t have to write anything. Instead, you can answer questions in a guided interview.

Aligning Content with Buyer Personas

makemedia overview

MakeMedia will create a full content plan that aligns with the buyer personas you’re trying to reach and the questions they might have along their buyer journey in the awareness, consideration, and evaluation stages before they select you as their vendor. Based on the questions your prospects have, MakeMedia will create a comprehensive content plan to ensure you have no gaps in reaching your prospects along their buyer journey.

Generating Content Outlines and Scripts

When you’re ready to create content, simply select the topic you’d like to talk about. MakeMedia will generate:

  • A detailed outline with questions you can answer
  • Talking points
  • A script you could use in your responses

This is designed to spark thoughts of stories and other experiences you’ve had along the way, helping to pull out your expertise and show it in a way that resonates with your audience.

Transforming Interviews into Engaging Posts

The end result is that MakeMedia transforms interviews into numerous posts in different styles. You can select which style you’d like to post or try different styles to see what resonates with your audience.

Here are a few examples of the styles you could choose:

  • A bold style with an assertive tone
  • A bulleted list that makes it very easy to read
  • A conversational style that feels more like a narrative

Helping Teams Build Brand Presence

MakeMedia takes the pain out of creating high-quality posts that reflect who you are as a professional. It helps your entire team create and build on your brand presence by generating influential LinkedIn posts that spark attention from your target audience.

If you’re struggling with what you should write about or need content creation and marketing ideas, MakeMedia can help. You can try it for free.