This enterprise SEO ROI calculator quickly helps you figure out if the money you’re about to invest in SEO will pay off. Use it to calculate how many leads and customers to expect, your estimated net new revenue, and the ROI of what your SEO investment will likely be worth.
If you’re not sure what to enter, use our placeholder values to get started. Details on what each field means and why it matters are below, along with best practices to improve your SEO ROI.
SEO ROI Calculator
ROI Analysis
How Is SEO ROI calculated?
Our enterprise SEO ROI calculator is designed to use the most common factors that influence what your return on investment will be. These include a range of inputs like site traffic and conversion rates, plus how much you make on average per customer. Here’s a breakdown.
What Each Field in the Enterprise SEO ROI Calculator Means
| Field | What It Is | Why It Matters |
|---|---|---|
| Monthly Traffic | The number of people who visit your website each month. | This is the starting point to figure out how many visitors could turn into leads and, later, into paying customers. |
| Form Fill/Download Rate (%) | The percentage of visitors who fill out a form or download something (like a free guide) on your website. | This shows how many people engage with your site. A 5% rate means 5 out of every 100 visitors take action. Aim for at least 5%. Use slide-ins, pop-ups, or exit intent forms to boost this rate and improve your SEO ROI. |
| Form-to-Customer Conversion Rate (%) | The percentage of those leads (form fillers or downloaders) who become paying customers. | This step helps estimate how many of those interested people actually buy from you. A placeholder rate of 20% (1 in 5) depends on your follow-up process and sales skills. |
| Annual Contract Value (ACV) | The average amount of money one customer brings to your business in a year. | This helps you figure out how much revenue each customer is worth to your business. |
| Customer Lifetime (in years) | How long, on average, a customer stays with your business. | This shows the total value a customer adds to your business over time, not just in one year. |
| Monthly SEO Costs | How much money you spend on SEO each month. | This is the cost side of the equation, helping you see if the money spent on SEO is worth it. |
SEO ROI Calculator Pro Tip
You can increase SEO ROI by adding slide-ins, pop-ups, or exit intent forms on your site. This interactivity captures far more leads than waiting for a visitor to be inspired to fill out a form.
SEO Cost Calculator Formulas
| Result | Formula | What It Means |
|---|---|---|
| Form Fills/Downloads Per Month | Monthly Traffic × Form Fill/Download Rate (%) | This shows how many visitors take action on your site, like filling out a form or downloading something. |
| Monthly New Customers | Form Fills/Downloads Per Month × Form-to-Customer Conversion Rate (%) | This calculates how many leads turn into paying customers every month. |
| Annual New Customers | Monthly New Customers × 12 | This tells you how many new customers you gain in a year through SEO. |
| Customer Lifetime Value (LTV) | Annual Contract Value (ACV) × Customer Lifetime | This is the total revenue one customer brings to your business over their entire time with you. |
| New Monthly Revenue | (Annual New Customers × ACV) ÷ 12 | This shows the extra money you make each month from new customers gained through SEO. |
| New Annual Revenue | Annual New Customers × ACV | This is the total extra revenue you get in a year from new SEO-driven customers. |
| Annual SEO Investment | Monthly SEO Costs × 12 | This is the total amount you spend on SEO in a year. |
| Return on Investment (ROI) | ((New Annual Revenue − Annual SEO Investment) ÷ Annual SEO Investment) × 100 | This shows how much profit you make from your SEO investment as a percentage. A positive ROI means SEO is worth the cost; a negative ROI means it’s not. |
| ROI Factor | New Annual Revenue ÷ Annual SEO Investment | This tells you how many times over your SEO investment is returned (e.g., 5.3x means for every dollar spent, you earn back $5.30). |
Factors That Affect Your SEO ROI
Beware of SEOs who don’t know what they’re doing. There are a lot of them.
It’s like hiring a bad plumber. They can talk the talk, but if you don’t know exactly what they’re doing and the reasoning behind it, they could be cutting corners or doing work improperly that will cause major problems down the road. It’s not as simple as firing them. They may have done damage that is terribly expensive to fix.
We created two insightful guides to help you maximize your SEO return on investment. At the very least, use these guides to know whether your SEO agency is doing the right things.
A better bet is to take a portion of SEO into your own hands: writing high quality content that incorporates your expertise. You can increase the numbers you enter into the SEO ROI calculator by attracting the right audience to your content. MakeMEDIA can help you do this very affordably.
Increasing Your SEO ROI
Here’s how MakeMEDIA can help you amplify your SEO investment to boost your ROI significantly:
The biggest expense in SEO is writing quality content.
Instead of writing, use MakeMEDIA to answer questions in a guided interview just by talking (we’ll even provide suggestions on what to say).
You’ll get a well-formatted article that incorporates your thoughts and is optimized for search – generated in minutes, not hours or days. Plus, it will not be generic AI content. It’s your words but polished and delivered as a first draft that you can edit easily..
You’ll also get several social media posts to use on LinkedIn or other social networks. Each post contains a strong hook and a call to action to drive engagement.
What used to take 4-6 hours per quality content piece now melts down to a simple 15 minute interview. Result: your enterprise SEO ROI will dramatically increase because your SEO costs will go down significantly.
